Executive management appointment

September 21 2011

Modern Times Group MTG AB (publ.) (‘MTG’ or ‘The Group’), the international entertainment broadcasting group, today announced the appointment of Patrick Svensk as Vice President of Content MTG and Chairman of MTG’s Modern Studios business. Modern Studios comprises all of the Group’s content production businesses, including Strix Television, and operates internationally to develop and sell formats around the world.

Patrick Svensk was the founder and CEO of the Zodiak Television group of TV production companies, which became Zodiak Media Group and is a leading international TV production company. Patrick previously served as CEO of MTG’s TV3 Sweden channel and CEO of Swedish TV channel Kanal 5.

Calle Jansson continues in his role as President of Strix Television.

Hans-Holger Albrecht, President and CEO of MTG, commented: “Content is at the very heart of what we do and strong content is what drives our growth. This appointment demonstrates our commitment to take a Group-wide perspective on how we create, acquire and develop programming for our channels across all of our markets. It also reflects the growing emphasis on local content production and our desire to enhance our own in-house production capabilities. Strix has been a front runner and market leader in developing and defining new genres for the modern television landscape, and we intend to build on this success by expanding our in-house creative resources and extending our presence into new markets.”

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