All time record number of listeners for MTG radio

August 8 2003



Modern Times Group MTG AB, the international media group, today
announced that its RIX FM national commercial radio network reached an
‘all-time high’ number of daily listeners for a commercial radio network
in Sweden – 919,400 daily listeners or more than 12% of all Swedes
between the ages of 9 and 79. At the same time the combined daily
audience of MTG Radio’s stations increased to 1,260,100 listeners, which
is equivalent to 16% of all Swedes in the same target group!

The figures come from the latest survey by official industry research
organization ‘RUAB’ and show that RIX FM’s daily listener numbers are up
21% year on year and have reached record levels. RIX has increased its
lead over the other commercial radio networks as well as the two state-
owned public service channels ‘P1’ and ‘P3’. RIX’s largest increases
came in Sweden’s major cities.

RIX’s flagship and hugely popular programme, “Rix MorronZoo”, also
reinforced its position as the most listened to morning ‘drive time’
show, growing its audience to 572,100 daily listeners. MorronZoo now
has 100,000 more listeners than the rival program on P3.

‘Lugna Favoriter’ confirmed its position as Stockholm’s largest
commercial Radio channel with 150,200 daily listeners, equivalent to a
reach of 9.6%. In Sweden’s second largest city, Gothenburg, the channel
also increased its reach to 12%, equivalent to 56,900 daily listeners.
Following this success, MTG Radio is launching ‘Lugna Favoriter’ in the
Swedish city of Umeå at the beginning of September.

Metro FM delivered its best results to date with 51,800 daily listeners,
representing a reach of 3.3%, and ‘Power Hit’ remains the second largest
radio channel in Stockholm, after Lugna Favoriter.

Hans-Holger Albrecht, President & CEO, commented: “This is a great
result for our radio operations. Only two days ago, we announced that
MTG Radio’s Swedish operations reported operating profitability in the
second quarter on sales up 15% year on year. Our reach continues to
increase as the popularity of our programmes grows, and we have proven
that we can successfully expand the channel formats into new cities and

For further information, please visit, email, or

Hans-Holger Albrecht, President & CEO tel: +46 (0) 8 562 000 50
Matthew Hooper, Investor & Press Enquiries tel: +44 (0) 20 7321 5010

Modern Times Group MTG AB has five business areas: Viasat Broadcasting
(free-to-air and pay-TV broadcasting operations in nine countries and
teletext operations in four countries), Radio (seven national networks
or local stations in five countries), TV-Shop (home shopping and
logistics), SDI Media (subtitling and dubbing services), and Modern
Studios (content production and distribution).

Modern Times Group MTG AB class A and B shares are listed on the
Stockholmsbörsen O-list (symbols: MTGA and MTGB) and ADRs are listed on
the Nasdaq National Market (symbol: MTGNY).

This press release contains certain “forward-looking statements” with
respect to our expectations and plans, strategy, management’s
objectives, future performance, costs, revenues, earnings and other
trend information. It is important to note that our actual results in
the future could differ materially from those anticipated in forward-
looking statements depending on various important factors. Please refer
to the documents we have filed with the U.S. Securities and Exchange
Commission under the U.S. Securities Exchange Act of 1934, as amended,
including our most recent annual report on Form 20-F, for a discussion
of certain of these factors.

All forward-looking statements in this press release are based on
information available to us on the date hereof. All written or oral
forward-looking statements attributable to Modern Times Group, any
Modern Times Group members or persons acting on our behalf are expressly
qualified in their entirety by the factors referred to above. We do not
intend to update these forward-looking statements.

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