Innovative and edgy afro-urban entertainment.


TRACE is an international media group that represents two fast-growing segments of the entertainment industry: urban music and sports celebrities.

Started as a niche urban music TV network in Europe, TRACE has transformed into an aspirational global brand and multimedia digital platform that entertains tens of millions of young people. Today TRACE is the leading youth media brand in Sub-Saharan Africa and the signature afro-urban media brand in France, the Caribbean and the Indian Ocean.

Trace TV

TRACE owns and operates 21 paid TV channels distributed in 160 countries via 220 carriage deals with leading cable, satellite, DSL, mobile and OTT operators that reach over 60 million subscribers worldwide.

TRACE Tropical, the first and only international channel dedicated to tropical hits, plays music videos from a wide array of genres, including Zouk, Salsa, Soca, Reggaeton, Compas and Bachata. The channel also presents live shows and exclusive interviews with tropical music stars.

TRACE Urban is the #1 international urban music channel that gives a unique insight into urban music and culture and airs the most popular urban music genres focusing on the latest in R&B and hip-hop. The channel combines top urban music videos, exclusive interviews with urban celebrities and original features related to urban culture.

TRACE Sport Stars is the first global entertainment channel dedicated to the lives of stars in the world of sports. Thanks to its unique behind-the-scenes access to athletes, the channel offers an intimate and in-depth understanding of champions’ lives 24/7.

TRACE Africa features music videos of the best contemporary African music hits and exclusive specials and documentaries. From Kwaito to Coupé-Décalé, from Afro-Pop and Rumba to Ndombolo, whether they are from the English, Portuguese or French African genres, this channel has them all!

TRACE Toca is the first music channel exclusively dedicated to the Portuguese-speaking world (Lusofonia) and showcases artists from Angola, Mozambique, Cape Verde, Guinea-Bissau and Brazil. The channel broadcasts the best hits in various musical genres such as Kuduro, Kizomba, Cabo Love, Semba, Marrabenta, Pandza and many more.

TRACE Gospel is the first thematic channel exclusively dedicated to gospel music in all its forms: contemporary gospel, urban gospel, worship gospel, African gospel and traditional gospel. The TRACE Gospel app is available on iOS and Android.

Trace Radio

TRACE Radio operates 6 FM networks in the Caribbean, Ivory Coast and Reunion Island; a digital terrestrial radio in Paris (France); and 25 thematic digital radio stations available worldwide.

With over a million fans on social media, Trace FM is the leading afro-urban radio network in the world.

Trace Studios and Content Distribution

Through in-house development, production and distribution of original content divisions, TRACE is an influential player in the afro-urban content production and distribution.

TRACE Studios create original TV series, feature films, documentaries and live events in music, sport, culture, fashion and art.

TRACE Content Distribution (TCD) focuses on the acquisition and sale of content through its catalogue of top-notch series, feature films, documentaries and music shows.

Trace Digital

TracePlay is the first global digital service dedicated to the best afro-urban live and on demand entertainment. With content in English and French, TracePlay is available on desktop, iOS and Android smartphones, Apple TV and Chromecast.


Trace Mobile

TRACE Mobile is a pre-paid service plan for mobile and PC powered by TRACE and Cell C. TRACE Mobile subscribers can stream music playlists on their mobile devices, meet like-minded people via TRACE Friends, and socialise on WhatsApp and Facebook for free, as well as receive the latest entertainment news.

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