Tower defense is a genre within strategy and puzzle games, in which players eliminate waves of enemies by building defense towers. The number of enemies increases with each wave of attacks on the tower defense; defeated enemies yield cash or other resources necessary for the player to build new towers in strategic locations, with different towers often having unique and specific abilities. Towers can be upgraded by players for collected resources, through spending of in-game resources or through in-game purchases.
“Ninja Kiwi has popularized the entire genre of tower defense games, and continues to pioneer it. Its evergreen Bloons IP and gaming platform has introduced millions to the tower defense genre, combining puzzle and strategy elements in games developed mainly for mobile platforms.
”The strong organic traffic to Ninja Kiwi’s portfolio of games is hugely impressive, as is the company’s successful combination of paid and in-app purchase models in its pricing structure – both are testament to the quality of the titles that Ni
nja Kiwi has created. We’re very pleased that Ninja Kiwi is joining MTG and our growing gaming vertical, further broadening our offering through the introduction of a new genre,” she added
Ninja Kiwi today has over 70 employees working for the company from the headquarters in Auckland, New Zealand and their offices in Dundee, Scotland.
Over the 14 years since Bloons was originally launched, it has become an incredible success with each sequel becoming more successful than the last one. Today, Bloons functions more like a platform, with a number of successful titles existing within the Bloons universe. Ninja Kiwi’s games have been downloaded approximately 140 million times to date, with a total of more than 1.1 million daily active users and 6.2 million monthly active users. Bloons is available to download on all major mobile platforms, as well as on Steam and MTG’s gaming vertical company Kongregate’s platform.
Ninja Kiwi’s Co-founders, Chief Executive Officer Chris Harris and Chief Creative Officer Stephen Harris, commented:
“We are genuinely excited to join MTG. We have developed our relationship over a number of years and have often discussed the opportunities of working together.”