PlaySimple is a leading studio in the free-to-play mobile word games market, based in Bangalore, India. They employ over 280 people who create engaging and challenging word games for players worldwide.

The studio’s portfolio includes popular titles like Crossword Explorer, Word Search, Daily Themed Crossword, Word Trip and Word Jam, catering to word enthusiasts of all ages and skill levels.

PlaySimple’s success can be attributed to its highly data-driven approach to game development, enabling them to create even more engaging games. Their most successful title to date, Daily Themed Crossword, has an extensive archive of fun, themed crossword puzzles that entertain and challenge players on a daily basis. This casual take on classic crosswords has proven particularly popular with the growing audience of female gamers worldwide.

PlaySimple’s skills and technology will lay the foundation for MTG’s ad tech and cross-promotion initiatives within the common layer we call the Flow Platform. The studio is already working with some of the other MTG Gaming Village studios on advertising initiatives and cross-promotion trials.