Zoomin.TV and Facebook Watch set sights on Gen Z

August 30 2017

From local legends to global questions – it’s all eyes on MTG’s Zoomin.TV as Gen Z content comes to Facebook Watch.

As the world’s largest online video publisher, Zoomin’s global network of 3,500 video journalists produces over 400 videos in over 20 languages every single day – and is redefining visual storytelling for Gen Z audiences.

That’s why Zoomin has been selected to join an exclusive group of content providers supporting the launch of Facebook Watch, just unveiled in beta.

On the new service, Zoomin will deliver meaningful stories from around the world that inspire the young, passionate Gen Z demographic. Formats include #WomenWarriors (part of Zoomin’s acclaimed #LocalHeroes series) featuring remarkable women making a difference, and #BeyondPlastic, which highlights amazing solutions to some of the world’s most urgent environmental issues.

“We’re excited to be one of the first publishers to work with Facebook Watch,” says Jan Riemens, Zoomin’s Global CEO. “Our content is specifically developed to meet the needs of Gen Z – it champions social justice, reflects their global outlook and feeds their desire to make a positive mark on the world.”

Zoomin already reaches a truly global audience, with billions of video views every month. The company recently signed a partnership with Chinese digital giant Tencent that brings Zoomin to over 1.5 billion viewers in China.

Facebook Watch is currently available to a limited number of Facebook users in the US, with worldwide rollout to follow soon.

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NOTES TO EDITORS

MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group and we are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our brands span TV, radio and next generation entertainment experiences in esports, digital video networks and online gaming. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).

Contact us:
press@mtg.com (or Jessica Sjöberg, VP Corporate Communications; +46 764 94 09 13)

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