NENT Group catches Major League Baseball rights

July 12 2018

Nordic Entertainment Group (NENT Group) has acquired the Nordic rights to Major League Baseball (MLB) until the end of 2019. Starting 12 July, NENT Group will show up to 12 MLB games live every week, along with every game from the World Series, on its TV channels and streaming service Viaplay.

Major League Baseball

The world’s biggest baseball competition, Major League Baseball is contested by 30 teams from the US and Canada. Each season, the 10 best teams advance to a four-round tournament to determine the two participants in the World Series – the legendary best-of-seven championship series that dates back to 1903.

From 12 July, NENT Group will bring MLB action to viewers in Denmark, Finland, Norway and Sweden, starting with the reigning World Series champions Houston Astros’ showdown with nine-time winners Oakland Athletics.

NENT Group will also show the 89th annual MLB All-Star Game from Nationals Park in Washington, D.C. on 17 July.

MLB is the latest addition to NENT’s Group’s extensive portfolio of the very best American sport, which also includes NHL ice hockey, NFL American football and NASCAR racing.

NENT Group brings millions of fans closer to the sports they love – every shot, every goal, every touchdown, every putt, every punch, every lap, every time. NENT Group shows more than 50,000 hours of the world’s best live sporting action every year on its TV channels and streaming services, including KHL ice hockey, UEFA Champions League, Premier League, Formula 1, boxing, UFC and golf.



MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group and we are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our brands span TV, radio and next generation entertainment experiences in esports, digital video networks and online gaming. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).

Contact us: (or Tobias Gyhlénius, Head of Public Relations; +46 73 699 27 09)

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