MTG produces TV fundraiser for diabetes

June 29 2017

TV3, Viafree and Viaplay will show Sweden’s first ever TV gala supporting research into diabetes – a condition affecting 450,000 people in Sweden and millions around the globe.


MTG-owned Nice One and Baluba are co-producing the groundbreaking event, which will offer an evening of world-class live entertainment from Vinterträdgården at Stockholm’s Grand Hôtel on World Diabetes Day, 14 November. The gala aims to raise vital funds for diabetes research – together with awareness of this often-misunderstood condition.

Anders Jensen, EVP & CEO of MTG Sweden: “We hope the gala can help people who live with diabetes every day to feel more recognized and empowered. It’s going to be a glamourous occasion that blends personal stories with great music and entertainment.”

Today, 415 million adults worldwide have diabetes, a figure expected to rise to 642 million by 2040 (source: International Diabetes Federation). There are two main forms of diabetes – Type 1 and Type 2 – and (currently) no cure.

In April, MTG Sweden announced a media partnership with the Swedish Diabetes Association (Swedish: Diabetesförbundet). The association’s work focuses on increasing public understanding of diabetes, supporting research and shaping policy, as well as operating local support networks for people (and their families) affected by the condition.

All money raised at the gala goes directly to diabetes research and related efforts. Artists and hosts will be announced soon – keep an eye on MTG’s social channels for the very latest.

In the meantime, you can learn more about – and support – the Swedish Diabetes Association right here (in Swedish).



MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group and we are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our brands span TV, radio and next generation entertainment experiences in esports, digital video networks and online gaming. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).

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