‘Generation Zoomin’ makes headlines for Gen Z audiences

October 18 2017

Zoomin.TV’s weekly series anchors an engaging approach to current affairs for the next generation of audiences.

Every week, the 30-minute show ‘Generation Zoomin’ tells empowering, unexpected stories targeting viewers aged 14-26 – the tech-savvy, socially conscious Gen Z demographic that represents over 25% of the world’s population.

Check out the globetrotting first episode right here. Highlights include:

  • Cyborg technology for hearing colours and feeling directions
  • Make-up as an art form
  • Taking the selfie stick to new heights
  • The ancient building technique enabling a sustainable future
  • How to make coral reefs grow 10 times faster
  • A treetop room with a view in Oaktown
  • …and what we’ve always suspected – is Instagram an illusion?

As the world’s largest online video publisher, MTG’s Zoomin.TV operates a global network of 3,500 video journalists and 30,000 content creators, who produce over 400 videos in over 20 languages every day.

In August, Zoomin was selected to join an exclusive group of content providers supporting the launch of Facebook Watch.

Starting November, ‘Generation Zoomin’ will be published weekly. The show is available for multiple regions, in multiple languages, and for both streaming and broadcast services.

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NOTES TO EDITORS

MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group and we are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our brands span TV, radio and next generation entertainment experiences in esports, digital video networks and online gaming. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).

Contact us:
press@mtg.com (or Jessica Sjöberg, VP Corporate Communications; +46 764 94 09 13)

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