The agreement includes content and advertising distribution, a new live broadcast segment titled ‘The Vodafone View’, and branding and activation at ESL events.
Vodafone will also work with ESL to support a range of initiatives that promote diversity and female participation in esports.
Serpil Timuray, Chief Operations & Strategy Officer, Vodafone Group: “We are delighted to launch this partnership with ESL and create one of the biggest international networks for esports at a time when audiences are growing rapidly and new technologies are poised to deliver better experiences. I look forward to joining our customers across 25 countries in viewing ESL’s exciting esports tournaments, both at home and on their mobile devices.”
Vodafone’s international network covers more than 500 million mobile connections and 19 million fixed broadband connections.
Check out Vodafone’s esports content hub PlayFaster for more information.
NOTES TO EDITORS
MTG (Modern Times Group MTG AB (publ.)) is a leading international digital entertainment group and we are shaping the future of entertainment by connecting consumers with the content that they love in as many ways as possible. Our brands span TV, radio and next generation entertainment experiences in esports, digital video networks and online gaming. Born in Sweden, our shares are listed on Nasdaq Stockholm (‘MTGA’ and ‘MTGB’).
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