ESL and Vodafone announce global esports partnership

April 26 2018

Vodafone, one of the world’s largest telecommunications companies, is now an ESL Premium Partner and will sponsor the Intel® Extreme Masters, ESL One and ESL Pro League esports events.

Vodafone ESL partnership

Upcoming ESL events to be sponsored by Vodafone include Intel® Extreme Masters Sydney and ESL One Birmingham, both in May, and ESL One Cologne in July. Additional events will be announced shortly.

The agreement includes content and advertising distribution, a new live broadcast segment titled ‘The Vodafone View’, and branding and activation at ESL events.

Vodafone will also work with ESL to support a range of initiatives that promote diversity and female participation in esports.

Serpil Timuray, Chief Operations & Strategy Officer, Vodafone Group: “We are delighted to launch this partnership with ESL and create one of the biggest international networks for esports at a time when audiences are growing rapidly and new technologies are poised to deliver better experiences. I look forward to joining our customers across 25 countries in viewing ESL’s exciting esports tournaments, both at home and on their mobile devices.”

Vodafone’s international network covers more than 500 million mobile connections and 19 million fixed broadband connections.

Check out Vodafone’s esports content hub PlayFaster for more information.

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NOTES TO EDITORS

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