DreamHack Sports Games was created in 2019, exactly 25 years after DreamHack started bringing gamers together in the first LAN Party. The focus for DreamHack Sports Games is clear: To create best-in-class products and thereby put sports games lovers in the front seat.
Professional esports have for the first decades been concentrated around titles within the game genres Fighting, First Person Shooter (FPS), Real Time Strategy (RTS) and Multiplayer Online Battle Arena (MOBA).
DreamHack Sports Games is concentrated about a fifth genre – Sport Games. There is a huge audience for these games, which are easy to understand with most of them created on the back of strong brands from traditional sports.
DreamHack Sports Games first and foremost care about the viewers. By creating strong media products around competitive gaming, DreamHack Sports Games ensure that the operated leagues and tournaments are attractive entertainment products with large audiences.
DreamHack Sports Games is already breaking new ground. It operates eFootball leagues in Denmark with eSuperligaen, Sweden with eAllsvenskan, the Netherlands with eDivisie and the European eTour – golf’s first esports proposition.
All the competitive esports projects are made as entertaining media products – attracting the viewers, sponsors and partners in media.
Roger Lodewick, CEO of DreamHack Sports Games
Dutch, born 1979
Roger is CEO of DreamHack Sports Games. Prior to agreeing to head up DreamHack Sports Games he was Co-CEO for DreamHackm and he lead MTG’s former portfolio company Zoomin.TV until May 2019 when the company was sold to Azerion. He was previously Chief Commercial Officer at COMOSA AG, which operates the World Boxing Super Series, of which MTG is a founding partner. Roger spent 12 years in various positions at TEAM Marketing AG, where he gained extensive experience in global media rights, product management and marketing. He has a degree from Fontys Economic University in the Netherlands and an International Master in Management, Law & Humanities of Sports from SDA Bocconi (Italy), Université de Neuchâtel (Switzerland) and De Montfort University (UK).