MTG is the world leader in esports entertainment, providing unrivalled experiences through live events, pro leagues and international tournaments, all available to follow live online and on TV.
Esports is an umbrella term for multiple competitive gaming disciples, each of which has its own fan base, leagues and tournaments. MTG’s esports companies run professional leagues, organise tournaments and host mega-events for such hit titles, like Counter-Strike: Global Offensive (CS:GO), Dota 2, Overwatch, StarCraft II, FIFA and many more.
ESL Gaming GmbH
MTG’s ESL Gaming GmbH, the world’s largest esports company and operator of the leading esports brand ESL, covers a broad field of services in gaming technology, event management, advertising and TV production, fully catering to the needs of the esports’ ecosystem and offering numerous opportunities for brand activation.
ESL Gaming GmbH are based in Cologne, Germany, with offices in United States (ESL North America, Los Angeles), Australia (ESL Australia, Sydney), United Kingdom (Leicester), China, Hong Kong, Singapore, Philippines, Malaysia, France, Spain, Poland, Italy, Russia, Brasil and partners in many other countries. In September 2018, MTG increased its ownership in Turtle Entertainment by 8.44% to 82.48%, and more recently in April 2020, MTG increased the total ownership in Turtle Entertainment to 89.97 %
Every year, ESL runs 13 mega events with thousands of attendees on 5 continents, and the number of locations is constantly expanding. ESL also produces world class content from state of the art broadcast facilities located in China, Philippines, Australia, North America, United Kingdom, Germany and Poland.
MTG’s DreamHack is a Swedish production company specialising in esports tournaments and gaming conventions. It is recognised by the Guinness Book of Records and Twin Galaxies as being the world’s largest LAN party and computer festival with the world’s fastest Internet connection, and the most generated traffic. DreamHack helped pioneer esports, and continues to be one of the largest global producers of esports content.
Together with the Danish Superliga and Discovery Networks Denmark, DreamHack created eSuperliga, the first of its kind national FIFA league and part of the Official League Qualifying events in the EA SPORTS™ FIFA 19 Global Series.
DreamHack are based in Sweden with offices in Canada and France.
Responsible pro gaming
In 2016, ESL and DreamHack joined Esport Integrity Coalition (ESIC), that deals with doping and cheating in professional gaming. ESIC has developed an anti-corruption code and works with state authorities to police fraudulent activities, such as match-fixing.
That same year ESL, along with a number of high profile founding organizations, established World Esports Association (WESA) to oversee standardised tournament regulations, player representation as well as revenue sharing for teams.
MTG first invested in ESL in 2015, with additional investments made in the subsequent years. Today, MTG owns a total stake amounting to 91.46 % percent in the company, which in September 2020 combined with MTG’s DreamHack to create the right foundation for further growth.
ESL was founded in 2000 and is the world’s largest esports company. It has shaped the history of esports and created more new opportunities for participation than any other esports company. It operates high profile, branded international leagues and tournaments such as Intel® Extreme Masters (IEM), ESL One, ESL Pro Series and other top tier stadium-size events. ESL also arranges ESL National Championships, grassroots amateur cups and matchmaking systems, making the path from zero to hero as short as possible.
In 2019 ESL launched the ESL Pro Tour together with fellow MTG esports portfolio company DreamHack. Through the development and launch of the ESL Pro Tour, two of the world’s leading esport companies consolidated their esports event calendars and created the largest and most influential tournament structure globally. And it paved the way for what was to come.
In September 2020, MTG announced a combination of ESL and it’s other esports portfolio company DreamHack. By aligning combined resources and expertise built over two decades of global esport and gaming leadership, the unified company – which goes under the brand name ESL Gaming – has expanded flexibility and skills to continue meeting the ever-changing desires, demands and needs of its fans, community, players and partners while reaching a broader audience. Following the combination MTG holds 91.46 % ownership in ESL Gaming and ESL Gaming in turn holds 100% of DreamHack, which will however continue to operate as a separate brand.
ESL Gaming’s headquarter is located in Cologne, Germany, where the bulk of its highly talented team works – and DreamHack, while continuing to work more closely with ESL, leads it’s business from Stockholm, Sweden, where the brand has its roots.
ESL Gaming’s passionate employees always strive to turn niche games into global sensations, to create a world where everybody can be somebody. In ESL’s esports universe, moments of brilliance can result in everlasting legacy – for anyone.
DreamHack is all about entertainment for the digital generation. It was founded in 1994 as a bring-your-own-computer LAN party. Now, DreamHack has grown to a global phenomenon as the digital festival for today’s youth, hosted throughout Europe and North America. DreamHack festivals feature multiple esports competitions, live music, exhibitions, creative competitions, LAN party, cosplay and much more.
DreamHack is undoubtfully one of the pioneers in the industry and continues to be one of the largest global producers of esports content. Every year, millions of viewers tune in from all over the world to watch DreamHack broadcasts, and DreamHack events welcomed more than 345,000 visitors in 2019.
DreamHack also has established itself as a trusted partner to leading publishers in gaming. Companies like Epic trust DreamHack to produce and organize esports for their most valuable and attractive original esport assets.
MTG owns 100 percent of DreamHack.