MTG is the world leader in esports entertainment, providing unrivalled experiences through live events, pro leagues and international tournaments, all available to follow live online and on TV.
Esports is an umbrella term for multiple competitive gaming disciples, each of which has its own fan base, leagues and tournaments. MTG’s esports companies run professional leagues, organise tournaments and host mega-events for such hit titles, like Counter-Strike: Global Offensive (CS:GO), Dota 2, Overwatch, StarCraft II, FIFA and many more.
ESL (Turtle Entertainment)
MTG’s Turtle Entertainment, the world’s largest esports company and operator of the leading esports brand ESL, covers a broad field of services in gaming technology, event management, advertising and TV production, fully catering to the needs of the esports’ ecosystem and offering numerous opportunities for brand activation.
Turtle Entertainment are based in Cologne, Germany, with offices in United States (ESL North America, Los Angeles), Australia (ESL Australia, Sydney), United Kingdom (Leicester), China, Hong Kong, Singapore, Philippines, Malaysia, France, Spain, Poland, Italy, Russia, Brasil and partners in many other countries. In September 2018, MTG increased its ownership in Turtle Entertainment by 8.44% to 82.48%.
Every year, ESL runs 13 mega events with thousands of attendees on 5 continents, and the number of locations is constantly expanding. ESL also produces world class content from state of the art broadcast facilities located in China, Philippines, Australia, North America, United Kingdom, Germany and Poland.
MTG’s DreamHack is a Swedish production company specialising in esports tournaments and gaming conventions. It is recognised by the Guinness Book of Records and Twin Galaxies as being the world’s largest LAN party and computer festival with the world’s fastest Internet connection, and the most generated traffic. DreamHack helped pioneer esports, and continues to be one of the largest global producers of esports content.
Together with the Danish Superliga and Discovery Networks Denmark, DreamHack created eSuperliga, the first of its kind national FIFA league and part of the Official League Qualifying events in the EA SPORTS™ FIFA 19 Global Series.
DreamHack are based in Sweden with offices in Canada and France.
Responsible pro gaming
In 2016, ESL and DreamHack joined Esport Integrity Coalition (ESIC), that deals with doping and cheating in professional gaming. ESIC has developed an anti-corruption code and works with state authorities to police fraudulent activities, such as match-fixing.
That same year ESL, along with a number of high profile founding organizations, established World Esports Association (WESA) to oversee standardised tournament regulations, player representation as well as revenue sharing for teams.
DreamHack operates esports events in Sweden, Canada, Spain, Germany, France, The Netherlands, USA and India. DreamHack festivals feature multiple esport competitions, live music, exhibitions, creative competitions, LAN party, cosplay and much more for a gaming lifestyle.
DreamHack Open is DreamHack’s premiere esports circuit featuring 8 live LAN tour stops across the world. The official title featured in DreamHack Open is Counter-Strike: Global Offensive. DreamHack’s DreamLeague is one of the longest running Dota 2 leagues in the world.
DreamHack is the creator of national FIFA leagues eSuperliga (Denmark) and eAllsvenskan (Sweden). Together with football associations and elite football clubs, DreamHack creates local leagues and delivers a high-quality entertainment product that engages passionate fans live, on air and online.
DreamHack Mobile Series features Brawl Stars and Clash Royale and take place in Europe and the US.
ESL operates high profile, branded international and national leagues and leading tournaments such as the Intel® Extreme Masters (IEM), ESL One, ESL Pro Series, StarCraft® II World Championship Series, as well as grassroots amateur cups, leagues and matchmaking systems.
Intel Extreme Masters
IEM is a an international circuit of tournaments with an IEM World Championship at the end of each season. IEM events take place in Katowice, Sydney, Shanghai and Chicago.
ESL One is a Dota 2 esports championship tournament hosted by ESL and powered by Intel. ESL One mega-events take place in the UK (Birmingham), Germany (Hamburg and Cologne), US (New York), Brazil, Poland, as well as in Asia.
Battle Royale and Mobile Leagues
In 2019, ESL announced ESL Katowice Royal, featuring Fortnite, and ESL Mobile Open that focuses on three titles: the battle royale PUBG Mobile, the strategy game Clash of Clans, and the racing game Asphalt 9: Legends.
In partnership with Electronic Arts’ FIFA series, ESL Play runs football simulation video game tournaments available on PC, Xbox and SonyPlaystation, including The Continental Cup 2018 presented by PlayStation®
Major sponsors and partners
Important business partners of ESL are global brands such as Intel®, Mercedes Benz, DHL, Dell, Logitech, McDonald’s, Vodafone, AT&T, Acer and many others.
ESL’s international esports partnership with Vodafone brings together gamers and fans from 25 countries and promotes diversity and female participation.
Mercedes-Benz is the global mobility partner of ESL, which opens the car manufacturer’s access to young people, especially those with an affinity to technology.