Esports is an umbrella term for multiple competitive gaming disciples, each of which has its own fan base, leagues and tournaments. MTG’s esports portfolio comprises the companies ESL and DreamHack. They run professional leagues, organize tournaments and host mega-events for hit titles like Counter-Strike: Global Offensive (CS:GO), Dota 2, Overwatch, StarCraft II, FIFA and many more.
These leagues, tournaments and festivals are attended by hundreds of thousands of fans from around the world. Millions of fans also follow the action via various media distribution platforms.
Primary revenue streams comes from sponsorship deals, media rights sales, event tickets, branded merchandise, advertising and in-game purchasing.